Font Wars: NBC
Friday, October 9, 2009 at 12:43AM NBC, you've been a very bad boy. (Or boys. And girls. Whatever.) Bottom line: using unlicensed fonts when you're a major corporation is NOT cool.
The television network is being sued by Font Bureau, a highly respected type foundry, for unlicensed use of several typefaces. If you've been watching NBC lately, you may have noticed they're using new fonts for episode trailers in between shows. Saturday Night Live also had a slight design facelift (although I believe that logo uses Gotham, which is a Hoefler & Frere-Jones font). According to Font Bureau, who provided NBC with several of their typefaces, the network is taking a lot of liberties with their allowed use of these fonts.

You might be thinking: okay, so? They paid for it. They can do what they want. Font licensing varies depending on foundries' specifications, but it was invented essentially to protect designers. It takes an excruciatingly long time to design a typeface (font), and, like any product, designers and the firms they work for earn money by selling what they create.
The International Typeface Corporation (ITC) was originally founded by several designers in order to better market, license, and protect their work. Here's an excerpt of ITC's explanation of font licensing:

Alright, as a designer, I admit I've occasionally gotten some free fonts for whatever project I was working on in college...and they originally cost money...and I didn't technically pay for all of them. But come on, this is NBC! They have money, lots of it! And these fonts are being used in major branding campaigns seen by most of the nation!
Anyway, check out the article at Cityfile. Allegedly NBC had permission to use these fonts on ONE computer. Now, I'm sure part of the lawsuit will require proof that they have it installed on more than one, but think about all the commercials and collateral they produce. No way they could have cranked all that out on one computer, even if it were being used 24/7...but that's just my opinion.

And you thought font fights didn't get dirty!

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